For BodyGarage Gym in Nairobi, I designed a bold and dynamic brand identity that captures the energy and movement of fitness. The goal was to create a look that felt both modern and motivational, appealing to a wide range of gym-goers while establishing a strong, instantly recognizable presence. The design emphasizes strength and motion, aligning with the gym’s mission to inspire people to push their limits and embrace an active lifestyle.

A key feature of the identity is the use of negative space illustrations cleverly shaped into silhouettes of people performing different workouts. This design approach adds depth and creativity while reflecting the versatility of training offered at BodyGarage Gym. The result is a brand system that feels energetic, purposeful, and memorable—perfectly aligned with the spirit of the fitness community it represents.